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Hard & Soft Baits
Product Availability Notice:
Not all products shown online are stocked at our retail location. Many items may be available from our warehouse or suppliers and can be ordered for you; availability and lead times vary.
We do not offer shipping; in-store pick up only
If calling to check availability or price, please have the manufacturer's part number (MPN) ready. We are unable to search our product database by description alone.
Not all products shown online are stocked at our retail location. Many items may be available from our warehouse or suppliers and can be ordered for you; availability and lead times vary.
We do not offer shipping; in-store pick up only
If calling to check availability or price, please have the manufacturer's part number (MPN) ready. We are unable to search our product database by description alone.
Sub Categories
![Berkley Gulp Swimming Mullet 5" - Nuclear Chicken [1277491]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40118/56441/107930XL__02391.1757531619.jpg?c=1 "Berkley Gulp Swimming Mullet 5\" - Nuclear Chicken [1277491]")
Berkley
Berkley Gulp Saltwater Swimming Mullet 5" - Nuclear Chicken [1277491]
Gulp® Saltwater Swimming Mullet 5" - Nuclear ChickenThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in...
![Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5" - Pearl White [1551582]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40105/56402/110295XL__29296.1757466621.jpg?c=1 "Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5\" - Pearl White [1551582]")
Berkley
Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5" - Pearl White [1551582]
Gulp!® Saltwater Nemesis Prawn Curl Tail - 5" - Pearl WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation...
![Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5" - Ocean Shift [1637576]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40104/56401/110294XL__63684.1757466619.jpg?c=1 "Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5\" - Ocean Shift [1637576]")
Berkley
Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5" - Ocean Shift [1637576]
Gulp!® Saltwater Nemesis Prawn Curl Tail - 5" - Ocean ShiftThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation...
![Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5" - Molting Shrimp [1551583]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40103/56400/110293XL__73719.1757466617.jpg?c=1 "Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5\" - Molting Shrimp [1551583]")
Berkley
Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5" - Molting Shrimp [1551583]
Gulp!® Saltwater Nemesis Prawn Curl Tail - 5" - Molting ShrimpThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next...
![Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5" - America [1637575]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40102/56399/110292XL__08614.1757466614.jpg?c=1 "Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5\" - America [1637575]")
Berkley
Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5" - America [1637575]
Gulp!® Saltwater Nemesis Prawn Curl Tail - 5" - AmericaThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in...
![Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5" - Violet Haze Fleck [1637574]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40093/56368/109841XL__90882.1757466577.jpg?c=1 "Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5\" - Violet Haze Fleck [1637574]")
Berkley
Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5" - Violet Haze Fleck [1637574]
Gulp!® Saltwater Nemesis Prawn Curl Tail - 5" - Violet Haze FleckThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next...
![Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5" - Flamingo Chrome [1637573]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40092/56367/109840XL__14078.1757466574.jpg?c=1 "Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5\" - Flamingo Chrome [1637573]")
Berkley
Berkley Gulp! Saltwater Nemesis Prawn Curl Tail - 5" - Flamingo Chrome [1637573]
Gulp!® Saltwater Nemesis Prawn Curl Tail - 5" - Flamingo ChromeThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next...
![Berkley Gulp! Saltwater Jerk Shad - 6" - Key Lime Chrome [1588571]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40091/56366/109839XL__36463.1757466571.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 6\" - Key Lime Chrome [1588571]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 6" - Key Lime Chrome [1588571]
Gulp!® Saltwater Jerk Shad - 6" - Key Lime ChromeThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft...
![Berkley Gulp! Saltwater Sand Eel - 5" - Sapphire Shine [1121691]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40090/56365/105154XL__98996.1757466540.jpg?c=1 "Berkley Gulp! Saltwater Sand Eel - 5\" - Sapphire Shine [1121691]")
Berkley
Berkley Gulp! Saltwater Sand Eel - 5" - Sapphire Shine [1121691]
Gulp!® Saltwater Sand Eel - 5" - Sapphire ShineThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft...
![Berkley Gulp! Saltwater Sand Eel - 5" - Silver Mud [1121693]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40089/56364/105153XL__76562.1757466538.jpg?c=1 "Berkley Gulp! Saltwater Sand Eel - 5\" - Silver Mud [1121693]")
Berkley
Berkley Gulp! Saltwater Sand Eel - 5" - Silver Mud [1121693]
Gulp!® Saltwater Sand Eel - 5" - Silver MudThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft...
![Berkley Gulp! Saltwater Swimming Mullet - 5" - Pearl White [1277492]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40088/56363/102197XL__80251.1757466533.jpg?c=1 "Berkley Gulp! Saltwater Swimming Mullet - 5\" - Pearl White [1277492]")
Berkley
Berkley Gulp! Saltwater Swimming Mullet - 5" - Pearl White [1277492]
Gulp!® Saltwater Swimming Mullet - 5" - Pearl WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft...
![Berkley Gulp! Swimming Mullet 6" - Nuclear Chicken [1519972]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40087/56362/102196XL__53609.1757466530.jpg?c=1 "Berkley Gulp! Swimming Mullet 6\" - Nuclear Chicken [1519972]")
Berkley
Berkley Gulp! Swimming Mullet 6" - Nuclear Chicken [1519972]
Gulp!® Swimming Mullet 6" - Nuclear ChickenThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft...
![Berkley Gulp! Swimming Mullet 6" - Pink Shine [1509691]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40084/56359/84531XL__68461.1757434078.jpg?c=1 "Berkley Gulp! Swimming Mullet 6\" - Pink Shine [1509691]")
Berkley
Berkley Gulp! Saltwater Swimming Mullet 6" - Pink Shine [1509691]
Gulp!® Saltwater Swimming Mullet 6" - Pink ShineThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft...
![Berkley Gulp! Saltwater Turbo Shrimp - 5" - Violet Haze Fleck GSTS5-VIOHF [1637588]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40064/56323/110354XL__15441.1756881271.jpg?c=1 "Berkley Gulp! Saltwater Turbo Shrimp - 5\" - Violet Haze Fleck GSTS5-VIOHF [1637588]")
Berkley
Berkley Gulp! Saltwater Turbo Shrimp - 5" - Violet Haze Fleck [1637588]
Gulp!® Saltwater Turbo Shrimp - 5" - Violet Haze FleckThe extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in...
![Berkley Gulp! Saltwater Turbo Shrimp - 5" - Ocean Shift GSTS5-OCSFT [1637591]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40063/56321/110353XL__41939.1756881268.jpg?c=1 "Berkley Gulp! Saltwater Turbo Shrimp - 5\" - Ocean Shift GSTS5-OCSFT [1637591]")
Berkley
Berkley Gulp! Saltwater Turbo Shrimp - 5" - Ocean Shift [1637591]
Gulp!® Saltwater Turbo Shrimp - 5" - Ocean ShiftThe extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Turbo Shrimp - 5" - New Penny GSTS5-NP [1637587]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40062/56319/110352XL__63598.1756881265.jpg?c=1 "Berkley Gulp! Saltwater Turbo Shrimp - 5\" - New Penny GSTS5-NP [1637587]")
Berkley
Berkley Gulp! Saltwater Turbo Shrimp - 5" - New Penny [1637587]
Gulp!® Saltwater Turbo Shrimp - 5" - New PennyThe extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Turbo Shrimp - 5" - Flamingo Chrome GSTS5-FLAMC [1637589]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40061/56317/110351XL__05808.1756881263.jpg?c=1 "Berkley Gulp! Saltwater Turbo Shrimp - 5\" - Flamingo Chrome GSTS5-FLAMC [1637589]")
Berkley
Berkley Gulp! Saltwater Turbo Shrimp - 5" - Flamingo Chrome [1637589]
Gulp!® Saltwater Turbo Shrimp - 5" - Flamingo ChromeThe extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Turbo Shrimp - 5" - America GSTS5-AMC [1637590]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40060/56315/110350XL__69090.1756881260.jpg?c=1 "Berkley Gulp! Saltwater Turbo Shrimp - 5\" - America GSTS5-AMC [1637590]")
Berkley
Berkley Gulp! Saltwater Turbo Shrimp - 5" - America [1637590]
Gulp!® Saltwater Turbo Shrimp - 5" - AmericaThe extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Turbo Shrimp - 4" - Violet Haze Fleck GSTS4-VIOHF [1637583]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40059/56313/110349XL__43226.1756881257.jpg?c=1 "Berkley Gulp! Saltwater Turbo Shrimp - 4\" - Violet Haze Fleck GSTS4-VIOHF [1637583]")
Berkley
Berkley Gulp! Saltwater Turbo Shrimp - 4" - Violet Haze Fleck [1637583]
Gulp!® Saltwater Turbo Shrimp - 4" - Violet Haze FleckThe extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in...
![Berkley Gulp! Saltwater Turbo Shrimp - 4" - Pink Belly Shrimp GSTBS4-PKBS [1573925]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/40058/56311/110348XL__54749.1756881254.jpg?c=1 "Berkley Gulp! Saltwater Turbo Shrimp - 4\" - Pink Belly Shrimp GSTBS4-PKBS [1573925]")
Berkley
Berkley Gulp! Saltwater Turbo Shrimp - 4" - Pink Belly Shrimp [1573925]
Gulp!® Saltwater Turbo Shrimp - 4" - Pink Belly ShrimpThe extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in...