US Dollars
Hard & Soft Baits
Product Availability Notice:
Not all products shown online are stocked at our retail location. Many items may be available from our warehouse or suppliers and can be ordered for you; availability and lead times vary.
We do not offer shipping; in-store pick up only
If calling to check availability or price, please have the manufacturer's part number (MPN) ready. We are unable to search our product database by description alone.
Not all products shown online are stocked at our retail location. Many items may be available from our warehouse or suppliers and can be ordered for you; availability and lead times vary.
We do not offer shipping; in-store pick up only
If calling to check availability or price, please have the manufacturer's part number (MPN) ready. We are unable to search our product database by description alone.
Sub Categories
![Berkley Gulp! Saltwater Grub - 4" - Nuclear Chicken [1519804]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/29093/38436/97339XL__64960.1678025569.jpg?c=1 "Berkley Gulp! Saltwater Grub - 4\" - Nuclear Chicken [1519804]")
Berkley
Berkley Gulp! Saltwater Grub - 4" - Nuclear Chicken [1519804]
Gulp!® Saltwater Grub - 4" - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Grub - 4" - Chartreuse [1519803]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/29092/38435/97338XL__04118.1678025567.jpg?c=1 "Berkley Gulp! Saltwater Grub - 4\" - Chartreuse [1519803]")
Berkley
Berkley Gulp! Saltwater Grub - 4" - Chartreuse [1519803]
Gulp!® Saltwater Grub - 4" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 6" - Red Chrome [1573147]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/29091/38434/97337XL__75469.1678025565.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 6\" - Red Chrome [1573147]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 6" - Red Chrome [1573147]
Gulp!® Saltwater Jerk Shad - 6" - Red ChromeThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 6" - Pearl White [1156874]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/29090/38433/97336XL__21467.1678025562.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 6\" - Pearl White [1156874]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 6" - Pearl White [1156874]
Gulp!® Saltwater Jerk Shad - 6" - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 6" - Pink Shine [1156876]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/29089/38432/97335XL__60255.1678025560.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 6\" - Pink Shine [1156876]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 6" - Pink Shine [1156876]
Gulp!® Saltwater Jerk Shad - 6" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 6" - Purple Chrome [1573148]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/29088/38431/97334XL__55222.1678025558.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 6\" - Purple Chrome [1573148]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 6" - Purple Chrome [1573148]
Gulp!® Saltwater Jerk Shad - 6" - Purple ChromeThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 6" - New Penny [1156872]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/29087/38430/97333XL__65695.1678025556.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 6\" - New Penny [1156872]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 6" - New Penny [1156872]
Gulp!® Saltwater Jerk Shad - 6" - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 6" - Nuclear Chicken [1156873]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/29086/38429/97332XL__11488.1678025554.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 6\" - Nuclear Chicken [1156873]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 6" - Nuclear Chicken [1156873]
Gulp!® Saltwater Jerk Shad - 6" - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 6" - Green Tiger [1573146]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/29085/38428/97331XL__97264.1678025552.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 6\" - Green Tiger [1573146]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 6" - Green Tiger [1573146]
Gulp!® Saltwater Jerk Shad - 6" - Green TigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 6" - Firetiger [1509685]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/29084/38427/97330XL__16854.1678025549.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 6\" - Firetiger [1509685]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 6" - Firetiger [1509685]
Gulp!® Saltwater Jerk Shad - 6" - FiretigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 6" - Fools Gold [1573145]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/29083/38426/97329XL__76330.1678025547.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 6\" - Fools Gold [1573145]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 6" - Fools Gold [1573145]
Gulp!® Saltwater Jerk Shad - 6" - Fool's GoldThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 6" - Chrome [1573144]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/29082/38425/97328XL__60258.1678025545.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 6\" - Chrome [1573144]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 6" - Chrome [1573144]
Gulp!® Saltwater Jerk Shad - 6" - ChromeThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 6" - Chartreuse [1509686]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/29081/38424/97327XL__00200.1678025543.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 6\" - Chartreuse [1509686]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 6" - Chartreuse [1509686]
Gulp!® Saltwater Jerk Shad - 6" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 6" - Pepper Neon [1156866]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/28809/37899/96942XL__88658.1678024713.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 6\" - Pepper Neon [1156866]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 6" - Pepper Neon [1156866]
Gulp!® Saltwater Jerk Shad - 6" - Pepper NeonThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Purple Chrome [1573143]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/28808/37898/96941XL__21783.1678024711.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Purple Chrome [1573143]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Purple Chrome [1573143]
Gulp!® Saltwater Jerk Shad - 5" - Purple ChromeThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Green Chrome [1573141]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/28807/37897/96940XL__62639.1678024708.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Green Chrome [1573141]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Green Chrome [1573141]
Gulp!® Saltwater Jerk Shad - 5" - Green ChromeThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Rapala X-Rap Magnum Xplode 170 - Mullet [XRMAGXP170MU]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/28679/37682/96766XL__07424.1678024356.jpg?c=1 "Rapala X-Rap Magnum Xplode 170 - Mullet [XRMAGXP170MU]")
Rapala
Rapala X-Rap Magnum Xplode 170 - Mullet [XRMAGXP170MU]
X-Rap® Magnum® Xplode 170 - MulletThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to...
![Rapala X-Rap Magnum Xplode 170 - Wahoo UV [XRMAGXP170HWHU]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/28678/37681/96765XL__22730.1678024354.jpg?c=1 "Rapala X-Rap Magnum Xplode 170 - Wahoo UV [XRMAGXP170HWHU]")
Rapala
Rapala X-Rap Magnum Xplode 170 - Wahoo UV [XRMAGXP170HWHU]
X-Rap® Magnum® Xplode 170 - Wahoo UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to...
![Rapala X-Rap Magnum Xplode 170 - Flying Fish UV [XRMAGXP170FFU]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/28677/37680/96764XL__64952.1678024351.jpg?c=1 "Rapala X-Rap Magnum Xplode 170 - Flying Fish UV [XRMAGXP170FFU]")
Rapala
Rapala X-Rap Magnum Xplode 170 - Flying Fish UV [XRMAGXP170FFU]
X-Rap® Magnum® Xplode 170 - Flying Fish UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of...
![Rapala X-Rap Magnum Xplode 170 - Dorado [XRMAGXP170D]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/28676/37679/96763XL__83955.1678024349.jpg?c=1 "Rapala X-Rap Magnum Xplode 170 - Dorado [XRMAGXP170D]")
Rapala
Rapala X-Rap Magnum Xplode 170 - Dorado [XRMAGXP170D]
X-Rap® Magnum® Xplode 170 - DoradoThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to...