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Hard & Soft Baits
Product Availability Notice:
Not all products shown online are stocked at our retail location. Many items may be available from our warehouse or suppliers and can be ordered for you; availability and lead times vary.
We do not offer shipping; in-store pick up only
If calling to check availability or price, please have the manufacturer's part number (MPN) ready. We are unable to search our product database by description alone.
Not all products shown online are stocked at our retail location. Many items may be available from our warehouse or suppliers and can be ordered for you; availability and lead times vary.
We do not offer shipping; in-store pick up only
If calling to check availability or price, please have the manufacturer's part number (MPN) ready. We are unable to search our product database by description alone.
Sub Categories
![Berkley Gulp! Saltwater Ghost Shrimp - 3" - Natural w\/Sparkle [1189204]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/26965/35727/94587XL__44867.1678019903.jpg?c=1 "Berkley Gulp! Saltwater Ghost Shrimp - 3\" - Natural w\/Sparkle [1189204]")
Berkley
Berkley Gulp! Saltwater Ghost Shrimp - 3" - Natural w/Sparkle [1189204]
Gulp!® Saltwater Ghost Shrimp - 3" - Natural with SparkleThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in...
![Berkley Gulp! Saltwater Ghost Shrimp - 3" - New Penny [1189203]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/26964/35726/94586XL__30398.1678019901.jpg?c=1 "Berkley Gulp! Saltwater Ghost Shrimp - 3\" - New Penny [1189203]")
Berkley
Berkley Gulp! Saltwater Ghost Shrimp - 3" - New Penny [1189203]
Gulp!® Saltwater Ghost Shrimp - 3" - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Grub - 5" - Pink Shine [1436827]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/26430/34891/93748XL__97367.1678018443.jpg?c=1 "Berkley Gulp! Saltwater Grub - 5\" - Pink Shine [1436827]")
Berkley
Berkley Gulp! Saltwater Grub - 5" - Pink Shine [1436827]
Gulp!® Saltwater Grub - 5" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Mantis Shrimp - 3" - New Penny [1278775]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25092/32772/91562XL__79614.1678014830.jpg?c=1 "Berkley Gulp! Saltwater Mantis Shrimp - 3\" - New Penny [1278775]")
Berkley
Berkley Gulp! Saltwater Mantis Shrimp - 3" - New Penny [1278775]
Gulp!® Saltwater Mantis Shrimp - 3" - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Watermelon Red Glitter [1120258]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25090/32770/91558XL__69909.1678014825.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Watermelon Red Glitter [1120258]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Watermelon Red Glitter [1120258]
Gulp!® Saltwater Jerk Shad - 5" - Watermelon Red GlitterThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Sweet N Sour Chicken [1140533]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25089/32769/91557XL__26232.1678014823.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Sweet N Sour Chicken [1140533]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Sweet N Sour Chicken [1140533]
Gulp!® Saltwater Jerk Shad - 5" - Sweet N Sour ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Smelt [1121799]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25088/32768/91556XL__03243.1678014821.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Smelt [1121799]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Smelt [1121799]
Gulp!® Saltwater Jerk Shad - 5" - SmeltThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Sardine [1120256]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25087/32767/91554XL__11584.1678014818.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Sardine [1120256]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Sardine [1120256]
Gulp!® Saltwater Jerk Shad - 5" - SardineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Sapphire Shine [1121797]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25086/32766/91553XL__56953.1678014816.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Sapphire Shine [1121797]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Sapphire Shine [1121797]
Gulp!® Saltwater Jerk Shad - 5" - Sapphire ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Root Beer Gold [1121796]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25085/32765/91552XL__50808.1678014814.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Root Beer Gold [1121796]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Root Beer Gold [1121796]
Gulp!® Saltwater Jerk Shad - 5" - Root Beer GoldThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Pink Shine [1123828]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25084/32764/91551XL__97704.1678014812.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Pink Shine [1123828]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Pink Shine [1123828]
Gulp!® Saltwater Jerk Shad - 5" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Pearl White [1120259]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25083/32763/91550XL__96461.1678014810.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Pearl White [1120259]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Pearl White [1120259]
Gulp!® Saltwater Jerk Shad - 5" - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Nuclear Chicken [1121794]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25082/32762/91549XL__00895.1678014808.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Nuclear Chicken [1121794]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Nuclear Chicken [1121794]
Gulp!® Saltwater Jerk Shad - 5" - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 5" - New Penny [1120257]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25081/32761/91548XL__66744.1678014806.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - New Penny [1120257]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - New Penny [1120257]
Gulp!® Saltwater Jerk Shad - 5" - New PennyThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Molting [1509670]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25080/32760/91547XL__40420.1678014804.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Molting [1509670]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Molting [1509670]
Gulp!® Saltwater Jerk Shad - 5" - MoltingThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Glow [1120262]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25079/32759/91546XL__33979.1678014802.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Glow [1120262]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Glow [1120262]
Gulp!® Saltwater Jerk Shad - 5" - GlowThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Firetiger [1509669]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25078/32758/91545XL__14662.1678014799.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Firetiger [1509669]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Firetiger [1509669]
Gulp!® Saltwater Jerk Shad - 5" - FiretigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Chartreuse Pepper Neon [1121793]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25077/32757/91544XL__98847.1678014797.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Chartreuse Pepper Neon [1121793]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Chartreuse Pepper Neon [1121793]
Gulp!® Saltwater Jerk Shad - 5" - Chartreuse Pepper NeonThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Chartreuse [1121792]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25076/32756/91543XL__37762.1678014795.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Chartreuse [1121792]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Chartreuse [1121792]
Gulp!® Saltwater Jerk Shad - 5" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Saltwater Jerk Shad - 5" - Camo [1120261]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/25075/32755/91542XL__77994.1678014793.jpg?c=1 "Berkley Gulp! Saltwater Jerk Shad - 5\" - Camo [1120261]")
Berkley
Berkley Gulp! Saltwater Jerk Shad - 5" - Camo [1120261]
Gulp!® Saltwater Jerk Shad - 5" - CamoThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...