US Dollars
Hard & Soft Baits
Product Availability Notice:
Not all products shown online are stocked at our retail location. Many items may be available from our warehouse or suppliers and can be ordered for you; availability and lead times vary.
We do not offer shipping; in-store pick up only
If calling to check availability or price, please have the manufacturer's part number (MPN) ready. We are unable to search our product database by description alone.
Not all products shown online are stocked at our retail location. Many items may be available from our warehouse or suppliers and can be ordered for you; availability and lead times vary.
We do not offer shipping; in-store pick up only
If calling to check availability or price, please have the manufacturer's part number (MPN) ready. We are unable to search our product database by description alone.
Sub Categories
![Berkley Stunna Blaze 112+1 1\/2oz Jerk Bait [1553538]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/23614/30663/89695XL__49798.1678010919.jpg?c=1 "Berkley Stunna Blaze 112+1 1\/2oz Jerk Bait [1553538]")
Berkley
Berkley Stunna Blaze 112+1 1/2oz Jerk Bait [1553538]
Stunna Blaze 112+1 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink...
![Berkley Stunna Table Rock 112M 1\/2oz Jerk Bait [1550798]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/23612/30661/89693XL__16679.1678010913.jpg?c=1 "Berkley Stunna Table Rock 112M 1\/2oz Jerk Bait [1550798]")
Berkley
Berkley Stunna Table Rock 112M 1/2oz Jerk Bait [1550798]
Stunna Table Rock 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink...
![Berkley Stunna Phenom 112M 1\/2oz Jerk Bait [1550793]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/23606/30655/89687XL__38789.1678010897.jpg?c=1 "Berkley Stunna Phenom 112M 1\/2oz Jerk Bait [1550793]")
Berkley
Berkley Stunna Phenom 112M 1/2oz Jerk Bait [1550793]
Stunna Phenom 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink...
![Berkley Stunna Perch 112M 1\/2oz Jerk Bait [1550792]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/23605/30654/89686XL__18120.1678010895.jpg?c=1 "Berkley Stunna Perch 112M 1\/2oz Jerk Bait [1550792]")
Berkley
Berkley Stunna Perch 112M 1/2oz Jerk Bait [1550792]
Stunna Perch 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate,...
![Berkley Stunna MF Tennessee Shad 112M 1\/2oz Jerk Bait [1550790]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/23603/30652/89684XL__54009.1678010890.jpg?c=1 "Berkley Stunna MF Tennessee Shad 112M 1\/2oz Jerk Bait [1550790]")
Berkley
Berkley Stunna MF Tennessee Shad 112M 1/2oz Jerk Bait [1550790]
Stunna MF Tennessee Shad 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting...
![Berkley Stunna Blaze 112M 1\/2oz Jerk Bait [1553534]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/23600/30649/89681XL__87324.1678010882.jpg?c=1 "Berkley Stunna Blaze 112M 1\/2oz Jerk Bait [1553534]")
Berkley
Berkley Stunna Blaze 112M 1/2oz Jerk Bait [1553534]
Stunna Blaze 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate,...
![Berkley Gulp! Nemesis 6-1\/2" (17cm) - Pearl White [1370540]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/21079/26633/84843XL__88662.1678003969.jpg?c=1 "Berkley Gulp! Nemesis 6-1\/2\" (17cm) - Pearl White [1370540]")
Berkley
Berkley Gulp! Nemesis 6-1/2" (17cm) - Pearl White [1370540]
Gulp!® Nemesis 6-1/2" (17cm) - Pearl WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Ghost Shrimp - Chartreuse Belly Shrimp [1189202]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/21078/26632/84842XL__34776.1678003966.jpg?c=1 "Berkley Gulp! Ghost Shrimp - Chartreuse Belly Shrimp [1189202]")
Berkley
Berkley Gulp! Ghost Shrimp - Chartreuse Belly Shrimp [1189202]
Gulp!® Ghost Shrimp - Chartreuse Belly ShrimpThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Mantis Shrimp - New Penny\/Chartreuse [1278778]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/21077/26631/84840XL__98049.1678003964.jpg?c=1 "Berkley Gulp! Mantis Shrimp - New Penny\/Chartreuse [1278778]")
Berkley
Berkley Gulp! Mantis Shrimp - New Penny/Chartreuse [1278778]
Gulp!® Mantis Shrimp - New Penny/ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! Swimming Mullet 6" - Pearl White [1236864]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/21011/26547/84535XL__21250.1678003791.jpg?c=1 "Berkley Gulp! Swimming Mullet 6\" - Pearl White [1236864]")
Berkley
Berkley Gulp! Saltwater Swimming Mullet 6" - Pearl White [1236864]
Gulp!® Saltwater Swimming Mullet 6" - Pearl WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft...
![Berkley Gulp! Swimming Mullet 6" - Glow [1236862]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/21010/26546/84533XL__85924.1678003788.jpg?c=1 "Berkley Gulp! Swimming Mullet 6\" - Glow [1236862]")
Berkley
Berkley Gulp! Saltwater Swimming Mullet 6" - Glow [1236862]
Gulp!® Saltwater Swimming Mullet 6" - GlowThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft...
![Berkley Gulp! 6" Grub - Blue Fuze [1509688]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/18375/22947/79616XL__89682.1677996875.jpg?c=1 "Berkley Gulp! 6\" Grub - Blue Fuze [1509688]")
Berkley
Berkley Gulp! 6" Grub - Blue Fuze [1509688]
Gulp!® 6" Grub - Blue FuzeThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Ideal on...
![Berkley Gulp! 6" Grub - Cajun Chicken [1509689]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/18374/22946/79615XL__89859.1677996873.jpg?c=1 "Berkley Gulp! 6\" Grub - Cajun Chicken [1509689]")
Berkley
Berkley Gulp! 6" Grub - Cajun Chicken [1509689]
Gulp!® 6" Grub - Cajun ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Ideal...
![Berkley Gulp! 6" Grub - Fire Tiger [1509698]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/18373/22945/79613XL__69968.1677996871.jpg?c=1 "Berkley Gulp! 6\" Grub - Fire Tiger [1509698]")
Berkley
Berkley Gulp! 6" Grub - Fire Tiger [1509698]
Gulp!® 6" Grub - Fire TigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Ideal on...
![Berkley Gulp! 6" Grub - Sardine [1509695]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/18365/22935/79584XL__23551.1677996848.jpg?c=1 "Berkley Gulp! 6\" Grub - Sardine [1509695]")
Berkley
Berkley Gulp! 6" Grub - Sardine [1509695]
Gulp!® 6" Grub - SardineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Ideal on jigs...
![Berkley Gulp! 6" Grub - Red Belly Shrimp [1509700]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/18364/22934/79582XL__75442.1677996845.jpg?c=1 "Berkley Gulp! 6\" Grub - Red Belly Shrimp [1509700]")
Berkley
Berkley Gulp! 6" Grub - Red Belly Shrimp [1509700]
Gulp!® 6" Grub - Red Belly ShrimpThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! 6" Grub - Orange Tiger [1509697]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/18363/22933/79580XL__09379.1677996843.jpg?c=1 "Berkley Gulp! 6\" Grub - Orange Tiger [1509697]")
Berkley
Berkley Gulp! 6" Grub - Orange Tiger [1509697]
Gulp!® 6" Grub - Orange TigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Ideal on...
![Berkley Gulp! 6" Grub - Orange Belly Shrimp [1509699]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/18362/22932/79579XL__14042.1677996841.jpg?c=1 "Berkley Gulp! 6\" Grub - Orange Belly Shrimp [1509699]")
Berkley
Berkley Gulp! 6" Grub - Orange Belly Shrimp [1509699]
Gulp!® 6" Grub - Orange Belly ShrimpThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...
![Berkley Gulp! 6" Grub - Mackerel [1509693]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/18361/22931/79578XL__12444.1677996839.jpg?c=1 "Berkley Gulp! 6\" Grub - Mackerel [1509693]")
Berkley
Berkley Gulp! 6" Grub - Mackerel [1509693]
Gulp!® 6" Grub - MackerelThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Ideal on...
![Berkley Gulp! 6" Grub - Camo [1509692]](https://cdn11.bigcommerce.com/s-ge8sirtax0/images/stencil/230x230/products/18360/22930/79575XL__62607.1677996837.jpg?c=1 "Berkley Gulp! 6\" Grub - Camo [1509692]")
Berkley
Berkley Gulp! 6" Grub - Camo [1509692]
Gulp!® 6" Grub - CamoThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Ideal on jigs or...